Inspired by Aventus by Creed, Executive (Fresh) is the scent of earned confidence—bright at first impression, impeccably composed through the day, and quietly commanding long after you’ve left the room. It’s built in the spirit of legacy: a fragrance archetype that celebrates strength, vision, and success, drawing inspiration from the dramatic life of an emperor—war and peace, conquest and romance—captured in a modern signature that feels as sharp as a tailored suit and as effortless as authority.

It opens like a clean, decisive morning: bergamot and lemon slice through the air with crisp precision, while apple adds a smooth, polished sweetness that feels contemporary and upscale. A dark ribbon of black currant gives the brightness a seductive edge—confident, slightly mysterious—lifted by a subtle spark of pink pepper that reads like charisma rather than heat.

Then the charm really starts. The heart brings an energetic flash of pineapple—vivid, juicy, and undeniably magnetic—balanced by the grounded sophistication of patchouli. A soft touch of Moroccan jasmine moves underneath, adding a refined elegance that never turns “floral,” just quietly elevated—like a white shirt, perfectly pressed, under a dark jacket.

As it dries down, Executive (Fresh) becomes pure presence. Birch introduces a sleek, smoky-woody tension—clean and modern, not heavy—while cedarwood adds structure and confidence. Oakmoss anchors the fragrance with that classic chypre depth, giving it the feel of tradition and pedigree. Musk smooths everything into the skin, and ambroxan leaves a contemporary, radiant trail—fresh, mineral, and long-lasting—like the afterglow of success.

The heritage behind this style has always been about craft: the idea of hand-selected ingredients, carefully blended into something provocative yet optimistic—power that feels bright, not aggressive. Executive (Fresh) channels that same energy: a crisp, fruit-bright opening, a refined heart, and a grounded, elegant finish that feels like momentum—clean, confident, and undeniably executive.