Introducing 24/7 by Amélie in New York, a fragrance that captures the serene elegance of city mornings bathed in soft light. Inspired by 724 by Maison Francis Kurkdjian, 24/7 is an olfactory journey that combines freshness and warmth, weaving together the crispness of dawn and the comforting embrace of a clear, radiant day.

The fragrance opens with a bright and airy blend of aldehydes and Calabrian bergamot. The aldehydes lend a clean, slightly metallic sparkle, evoking the crisp air of a new day, while the Calabrian bergamot infuses the composition with a subtle, citrusy zest that uplifts the spirit.

At its heart, 24/7 blooms with an exquisite trio of Egyptian jasmine, mock orange, and sweet pea. The Egyptian jasmine adds a lush, white floral depth that is rich yet delicate, while mock orange enhances the bouquet with its fresh, orange-blossom-like sweetness. Sweet pea introduces a soft, floral whisper, rounding out the middle notes with a gentle touch that feels as light as a breeze.

The base is a soothing combination of white musk and sandalwood, bringing a soft, powdery warmth that envelops the wearer in comfort. The white musk provides a sheer, clean finish, accentuating the aldehydic top with its skin-like quality, while sandalwood adds a creamy, woody undertone that grounds the scent with elegance and a subtle touch of spice.

24/7 by Amélie in New York is more than a fragrance—it’s a tribute to moments of quiet sophistication and effortless style. Perfect for those who appreciate freshness blended with a warm, powdery embrace, 24/7 leaves a trail that is modern, inviting, and timeless. With every spritz, step into a world where mornings are endless and each breath is filled with new possibilities.